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Olivia Tillerson

Wish I could prove I love you
But does that mean I have to walk on water?

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Take 3. [10 February @ 10:11pm]

diannacarter
Now this is a story all about how my life got flipped turned upside down. And I'd like to take a minute, just sit right there, I'll tell you how I became the founder of a wellness brand with values rooted in consciousness, community, transparency and design. Whew. That was a mouthful! It's been over a year since I gave up this whole journaling thing, yet here I am giving it another go. I guess it's true what they say. Third time's a charm! Or maybe I just don't know how to quit you!

So I guess this is the part where I catch you up on my life. After I finally graduated from AU, which was a seemingly impossible accomplishment in and of itself, I found myself at a crossroad's of sorts. It took me over 5 years, with semesters off for injuries and personal losses, but I managed to do it. I got a bachelor's which is really more than I ever intended to get in the first place. Aside from knowing that dance was my passion, I never really gave much thought to the future. Losing my brother taught me that nothing was guaranteed and while it took me a lot of time to move forward with my life, I did it. I graduated not just for myself, but because I knew it was what he would have wanted for me. Trouble was, I never gave much thought about my life post grad and once that parchment was in hand, I had no idea what I wanted for me.

I'll be the first to admit that I kinda lost myself for a minute there. So after graduation, I took some time to figure some things out. It wasn't the easiest decision to make, but I needed to be on my own for awhile. I'll be there first to admit that Derek was an amazing boyfriend. He literally helped pick up the pieces of my life. He took care of me better than most anyone ever has. I can't count the number of times he had to pick me up and try to nudge me to do anything those first few weeks after Paul passed and I'll always be grateful for what he did for me and for what he meant to me. I'm a firm believer that people come into your life for a reason. But after everything, it felt like I just needed time to figure out the person I was now after everything that's happened, who I wanted to be and what's next. So I did what every creative artist looking to find themselves does; I moved to LA.

It was... a challenge. I won't even lie. Trying to get steady work as a dancer was a struggle and it didn't take too long for me to become disillusioned with the whole thing. Lucky for me though, my Selenas had taken the plunge herself and had moved out to LA too. So one day we were out, doing what Lost Angelenos do (brunching), I told her about this idea I had about creating healthier, safer products that don't have a million dyes in them and things you can't pronounce. Because seriously. I had no fucking clue what the hell is my laundry detergent, I just know something makes it blue and gave me hives. So with Selena's help, I got a pitch together, took a couple of meetings and with my family's help and connections, I got some money and investors lined up and bam! Next thing you know, my little idea is now a line of products being sold in organic stores in LA. Then people started actually buying it and liking it and it became a legitimate business. Flash forward to me having to hire people to come on board and help me run what's now a real business and now we've just signed a deal to get the products carried at Whole Foods which... how?!!! I just wanted non-itchy skin and now I have a company that's expanding and I go to lots of meetings and people kind of take me seriously in them. It's wild and kinda amazing. I have an office and business cards and have spent the better part of the last year at trade shows pimping our products out. Which I had no idea the trade show circuit was such a big thing. Who knew?

Anyway, I'm Dianna Carter. Founder of The Pure Company. What's your story?
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